Modkin magazine was designed to represent the lifestyle of the ‘modern munchkin’, providing the moms of these munchkins with engaging articles about activities, toys and lessons for raising a child in modern culture, baby and toddler fashion, and issues affecting today's young mothers. This magazine represents a unique parenting perspective, and capturing this style was the main objective throughout the design of the magazine’s branding, content, and layout.
In addition to the print magazine, an app was created to extend the reader’s experience and meet the expectations of the relatively young customer base. The app allows busy moms to easily browse, search, save and organize articles and featured products.