Billy Jealousy is an award-winning men’s grooming company with a large portion of their sales generated from online purchases. To enhance the online customer experience and drive more online revenue, I developed a weekly email newsletter. The weekly emails offered subscribers exclusive promotions and useful tips, tricks, and trends to enhance their grooming routine. I designed every email to be entirely unique to represent the topic and keep subscribers engaged and interested, while maintaining a consistent brand voice and brand image through type, imagery, and copy. These weekly emails led to a 136% increase in online revenue attributed to email marketing within 6 months of implementation.