In 2020, Billy Jealousy expanded their award winning men’s grooming line to include a collection of CBD products for beard, shave, and hair. I developed the packaging to be consistent with existing product packaging while still imparting a high-quality, science-driven, minimal look and feel.
I also developed all product launch materials to give customers unfamiliar with CBD all the information needed to trust the product with a design that entices and excites. I worked closely with the photographer to style and direct the product photoshoot to create a clean, minimal feel that I later enhanced with typography reminiscent of 1970s counter culture.