Billy Jealousy is an award-winning men’s grooming company known for their beard care products. I designed the packaging and product launch collateral for their new line of 6 beard balms. These products were launched at all Ulta Beauty stores and online at ulta.com and Amazon. I designed the packaging to be consistent with existing Billy Jealousy beard care products, while still standing out in the product line and more importantly, on the store shelves.
Each beard balm has the same base formula with a unique scent, so I modified the classic Billy Jealousy bearded man logo to represent the personality of each scent option. The use of the large, foiled bearded man logo is intended to help draw the eye to the product in stores and make it very clear to the female shopper in Ulta what the product is.
I was solely responsible for bringing the packaging for these products from concept through pre-press, and I was additionally responsible for creating all product launch graphics, including web banners, email touchpoints, social media ads, and in-store signage.