This business started as a test of my entrepreneurship skills. I created the business idea: a 24-hour full service shared studio for creative professionals, then carefully researched and calculated the processes, costs, and logistics of hypothetically starting this business in the creative hub of Austin, TX. After proposing the idea to a panel of investors for feedback, I began building the business's brand identity and collateral.
The challenge in creating this brand identity manifested in maintaining a balance between the business's strong artistic voice and its role as a community for a variety of artistic voices. The resulting brand identity is intended to be neutral enough to allow the collection of artists and designers that make up the potential clientele to shine, while maintaining a clear identity that is obviously modern in design, thus the outcome is experimental, trendy, and recognizable. To support the brand identity, I designed print collateral, packaging samples, print advertisements, outdoor advertisements, and a website.