In creating a calendar, the obvious objective has always been beautiful and usable information design, yet the real challenge for today's designers arises in creating a calendar people will actually purchase and use, as the presence of calendars has shifted recently to digital environments. To do this, I created a unique design aesthetic that would speak directly to this relatively younger, savvy audience.
2016: A Year in Secrets combines real and relatable secrets from young people around the country with an eclectically trendy design to make an unexpectedly fun, artistic, and useful decoration for any modern office and home. Since the calendar is available in print and encourages the support and survival of a market for print goods, the style is reminiscent of historic printing processes, such as letterpress printing. This vintage inspiration provides a uniquely juxtaposed backdrop to the modern, sarcastic, and unapologetic subject matter.